Uncle Funky’s Daughter needed to communicate awareness and support while creating an emotional connection with audiences.

EXECUTION
I spearheaded the creative direction to raise awareness for breast cancer while celebrating the beauty of natural hair. The campaign highlighted survivors and shared empowering messages, all while supporting a cause close to our hearts. This meaningful project blended advocacy, creativity, and community engagement, as I focused on empathy, hope, and resilience through a clean visual approach that allowed the message to lead.

RESULTS
This award-winning campaign demonstrated the power of design to create meaningful connections and amplify important conversations.