Uncle Funky’s Daughter launch of Soul Bounce Texture Defining Mousse needed a distinctive beauty identity that felt energetic, modern, and competitive in a crowded marketplace.

STRATEGY
I developed a visual system centered on confidence, movement, and self-expression while balancing boldness with premium beauty aesthetics.

EXECUTION
I led creative direction across branding, packaging, product visuals, social content, and campaign assets.

RESULTS
The brand gained a cohesive identity designed to scale across retail, digital, and consumer touchpoints.